New Inventions Case Study 2

sitemap

THE CLIENT

Co-operwrite (My-text) Ltd [new window]
Co-operwrite (My-Text) is a venture capital backed startup developing a new way to “write” into small digital devices (like cell phones and PDA’s) without a keyboard. The input can be screen finger strokes or using the movement of a miniature joystick.

The invention’s promise is that of intuitive data input both with and without the need for a touch-sensitive screen or substantial processing power.

The invention is in the development stage, with strong pending patents and search reports to potentially underpin a global licensing business model.

In response to changing market conditions, (the shift from joystick phones to smartphones with touch screens), I
advised Co-operwrite to adapt their technology to touch-screen input, which they have very successfully achieved.
Current marketing efforts are now focused on the leading mobile platforms.

THE CLIENT DILEMMA

Like most startups, the client had limited financial resource. In fact, the technology was so good that I was
able to facilitate venture capital for them. The funding is being used to take the invention to “market-ready” status while licensing activity is ongoing.

The client recognised that without developing their prospective customers in parallel with their invention development:

the delay from technical completion to income generation would place extra strain on cash-flow and indeed survival
they could not be certain that their technical roadmaps would be fully aligned with those future trends and drivers that only direct customer-facing communication can reveal
they would find it harder to raise further funding (if necessary) without demonstrable evidence of serious prospective customer interest and engagement

THE CLIENT SOLUTION

Having retained my services, and without having to hire expensive Sales & Marketing staff during the technical development phase, the client has been able to:

present their technology-in-progress to Senior Management in all the major cell (mobile) phone manufacturers and word-wide

present their technology-in-progress to Senior Management at Microsoft, and to the major mobile Windows OEM PDA manufacturers world-wide
receive an acquisition offer from Microsoft
forge joint technical development user-interface ventures with a major global cell (mobile) phone manufacturer
“sell” evaluation prototype kits to potential licensees

See Case Study 2 testimonial

CASE-STUDY 1
ANNUAL multi-million dollar royalties

CASE COMPARISON
See how the different outcomes for these two clients show both the power and the limits of my Invention Marketing Program

Case Studies Overview

New Invention Marketing HOME